Accomplished digital marketing professional with experience in content development, campaign strategy, and growth marketing in the technology, consulting, and hospitality industries. Produces compelling technical and practical content for B2B and B2C audiences to drive full-funnel results. 

• Produced content that resulted in revenue exceeding yearly goals (105% in 2021 and 120% in 2022)
• Developed white papers and thought leadership pieces that generated leads up to 97% more efficiently than comparative content.
• Enabled sellers with sales materials and templates prior to any campaign launch, resulting in pre-activation pipelines exceeding $2M.
• Established growth marketing standards that led to increased transparency and continuous process improvement.

Aki, the Media Division of Inmar Intelligence (2021 to Present)   |   Senior Content Marketing Manager

• Activated quality content to achieve 105% of 2021 revenue goals and 120% of 2022 revenue goals. 
• Produced materials that generated leads up to 97% more efficiently than comparative pieces.
• Constructed reports, dashboards, and workflows to improve team efficiency, make data more approachable, track relevant data trends, and forecast revenue expectations.
• Improved sales enablement activities, resulting in pipeline and revenue that exceeded multiple campaign goals prior to the actual launch of those campaigns.

Fortuna Enterprises, LLC (2018 to 2021)   |   Marketing & Communications Director

• Streamlined marketing and business development processes to improve exposure and interest.
• Initiated and led company rebrand, and establishment of a new e-commerce platform and new SOPs.
• Trained and led marketers, designers, sellers, and logistics personnel to establish a consistent brand.
• Constructed WordPress websites and posted relevant, effective content for four or more businesses.
• Drove sales of high-value luxury restaurant/coffee equipment packages totaling between $100k to $500k.
• Successfully pitched company offerings to national and international franchises

• Certifications: Digital Marketing Certification (Coursera & Google, 2023), AI Prompt Engineering (Coursera & Vanderbilt, 2023)

• Tools: Google Suite, Office Suite, WordPress (website construction & publishing), Infegy Atlas (social listening), SalesForce, Pardot, Wrike, Jira, Monday, social media platforms, surveys, Later, Adobe Suite, Canva, and more.