Griffin Thomas
Writer | Marketer | Nerd
About Me
I have the heart of a storyteller, the eyes of a data analyst, and the... hair? of an educator. I find joy in turning complex topics into interesting, attractive, and actionable content.
How I Work
Efficiency and empathy go hand-in-hand in my personal work style. I'm as drawn to process improvement as I am to investments in professional relationships.
Get in Touch
Let's talk! Reach me at:
- (919) 623-8592
- griffinpaulthomas@gmail.com
- linkedin.com/in/griffinpthomas
Seasonal Pillar Reports
My prize ponies. Every key season for brands and retailers is given a report, which highlights changes in consumer behaviors, critical shopping trends, hot topics, and a slough of solution-reliant strategies along the way. Each report reliably generates millions of dollars in revenue per year.
White Papers & Product-Specific Reports
Prior to the launch of any seasonal campaign or white paper, I prepare sales enablement materials including one-sheets, pitch templates, and so on. These generally result in significant pipelines (and sometimes some revenue) before the associated report even goes live!
Internal Newsletter
Sales Enablement (One-Sheets, etc.)
Web Landing Pages
2023 Holiday Commerce Report
From October to December retailers will generate almost a quarter of their annual sales. Learn 3 key strategies to will guarantee your share.
2023 Fall Football Shopper Playbook
With fall football prompting over 75% of the US population to spend on food, beverages, and supplies for tailgates and watch parties, it is a season that brands need to rally around. Ahead of kicking off the fall sports season, build your game plan to reach fans wherever they may be.
In our 2023 Fall Football Guide, learn the trends shaping fall sports shopping, and the 5 strategic plays you can make to win your share of the spend.
In our 2023 Fall Football Guide, learn the trends shaping fall sports shopping, and the 5 strategic plays you can make to win your share of the spend.
What's Next for Social Commerce | Aki Technologies
As consumers jump between shopping channels, social commerce continues to gain ground thanks to its organic, experiential approach. Although social media platforms have increasingly become a main destination for purchasing, marketers need strategies that can easily pivot as they learn about the shopper.
2023 Back To School Guide | Inmar Inc.
Back-to-School shoppers will expect more than savings from brands and retailers this year. Instead, they’ll also seek out brand values that match their own, retail engagements tailored to their needs and interests, and experiences that turn errands into entertainment.
This guide will teach you how to master all of the above — and win Back-to-School shoppers’ loyalty.
This guide will teach you how to master all of the above — and win Back-to-School shoppers’ loyalty.
SPRING CELEBRATIONS ALSO MEAN SPRING SHOPPING | Inmar Inc.
This year’s post-hibernation shoppers are itching to return to physical stores, and will naturally gravitate toward the deals and experiences that make shopping feel familiar.
A side effect of the pandemic-driven technological and experiential developments in shopping is that shoppers now maintain far better control over how, when, where, and why they shop. The result? New tactics and technologies are necessary to build relationships across platforms.
Also because of the pandemic, shoppers are
A side effect of the pandemic-driven technological and experiential developments in shopping is that shoppers now maintain far better control over how, when, where, and why they shop. The result? New tactics and technologies are necessary to build relationships across platforms.
Also because of the pandemic, shoppers are
Webinars & Presentations
Short-Form Social Event Presentation
Consumer Personalization Webinar Deck
AI Research Project - Imperfect Personas
The Media Minute (2+ Year Internal Newsletter)
My beast of a newsletter that has always had one purpose -- to inform sellers, leadership, stakeholders and others of new and upcoming releases of content, new product updates, events, ad creative, and more. This has grown from a ~25% to a 35% open rate in one year thanks to targeted efforts to increase usability.
2023 Attention Economy Webinar Deck
